Here are a few screenshots of the two blogs I built and designed for the company. We went through a slight identity crisis in the beginning. The first name and logos were chosen by an outside firm; clueless to the fact of the prevalent use of the name Fuel by many other companies. With the initial identity, I created a clean design with a gritty edge. When we went back to using the name Newzwag in the blink of an eye, we decided on a clean and simple look. Time was of the essence and thus the logo was created on the fly.